Pr ofitability analysis of goat marketing in Ado Ekiti metr opolis, Ekiti State, Nigeria

Bamigboye, , F . O and Sodiq,, A. R and Oluwasusi,, J. O Pr ofitability analysis of goat marketing in Ado Ekiti metr opolis, Ekiti State, Nigeria. Nigerian Journal of Animal Pr oduction, 44 (3). pp. 178-185.

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Pr ofitability of a livestock business has a gr eat influence on its sour cing, distribution and sustainability . Thus, this study was carried out to determine the pr ofitability of goat enterprise. A total of sixty r espondents wer e randomly selected fr om two major markets in Ado-Ekiti metr opolis (Shasha and Oja-Oba markets). Data wer e collected thr ough the use of structur ed questionnair e coupled with personal interview on socio-economic characteristics of the r espondents, cost and r eturns fr om goat marketing. Data collected wer e analyzed using descriptive statistics and budgeting analysis. The r esults on socio-economic characteristics showed that goat marketers wer e pr edominantly married (63.3%) and r elatively old (with a mean age of 58 years) in the study ar ea. The costs and r eturns analysis showed that mean T otal V ariable Cost (TVC) incurr ed in the marketing of goats per annum was N489, 700.00 while the mean T otal Revenue (TR) was N720, 000.00 and the mean Gr oss Mar gin (GM) per seller was N230, 300.00. The r esults implied that goat marketing in the study ar ea is a pr ofitable business involving both young and old, male and female, educated and illiterate.

Item Type: Article
Uncontrolled Keywords: goat marketers, Gross Mar gin, profitable, educated and illiterate
Subjects: H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr. Victor Sebiotimo
Date Deposited: 03 Apr 2019 12:35
Last Modified: 03 Apr 2019 12:35

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